Sheet 1: INTRO

	
	

		
Introduction
	
	

		


	
	

		
To support SMEs in the fight against malnutrition, ATNI initiated a 3-year project in April 2019 (ending March 2022), to design a voluntary self-assessment tool for SMEs called the Nutrition Business Monitor (NBM) in partnership with the Global Alliance for Improved Nutrition (GAIN). The aim of the tool is to evaluate the performance of SMEs on their commitments and practices related to increasing the affordability and accessibility of nutritious foods and beverages in their respective markets. The tool also produces a document of country- specific recommendations and information for each company, which is based on gaps and areas in need of improvement identified during completion of the tool.
	
	

		


	
	

		
How to use the file:
	
	

		
This assessment is intended to be used as a self-assessment tool. You can navigate freely from one category to the other.
	
	

		


	
	

		
When filling in the category, you can see your score appearing in the top row. You can also read the corresponding recommendations on the Recommendations Tab and view your overall results on the Results tab.
	
	

		


	
	

		
How to navigate the file?
	
	

		
Click on the relevant tab to toggle the category you want to fill in.
	



Sheet 2: Management and products

	
	
	
	
	

		
1. Management and products
		


		


		


		


		


		


		


		


		


		
score:
		
0.00
		
	

		
-1.1-
		
Do you have a business policy document?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-1.2-
		
Is providing healthy food part of your business plan?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-2.1-
		
Do you use any criteria to define healthy, nutritious products?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-2.2-
		
Are your criteria for assessing the nutritional value of your products based on any of the following international guidelines?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
National or state level nutrition guidelines/ nutrient profiling systems
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Health Star Rating
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Nutriscore
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
WHO Nutrient Profiling Models
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
None of the above
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-3.1-
		
What do you consider to be the main nutrition issues in your country?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Underweight
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Stunting
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Wasting
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Deficiencies in vitamins and minerals
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Overweight / Obesity
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
I don't know
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-3.2-
		
Do your products address these nutrition issues in any way?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-4.1-
		
Do you know the exact nutrient composition of your products?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-4.2-
		
If yes, how are your products analyzed?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Lab analysis
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Calculation
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Other
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-5.1-
		
Are you aware of the following standards and regulations? Please tick the standards and regulations you are aware of.
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Food safety act
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Packaged foods regulations
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Breast-Milk Substitutes, Baby Foods, Commercially Manufactured Supplementary Baby Foods and Its Equipment (Regulation of Marketing) Act, 2013 (Act No. 35)
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Pesticide Act, 2018
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Vitamin A Fortification in Edible Oil Act, 2013 (Act No. 65 of 2013)
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Good Manufacturing Practice (GMP)
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-5.2-
		
Are you aware of the following certification standards?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
BRC
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
FDA
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
HACCP
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
ISO 9001:2015
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
ISO 22000
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-6.1-
		
Do you use any additives?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-6.2-
		
Why do you use additives?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Fortification
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Enhance taste
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Enhance shell life
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Colour
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
None
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-6.3-
		
Are you aware of Food Additives Regulations in your counrty ?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-7-
		
Does your company have/work with:
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Quality Assurance (QA) specialists
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Nutritionists
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Food technologists
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Hygiene experts
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
External experts
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
None of the above
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-8-
		
What do you consider the most important factor determining your product formulation (not including profitability)?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Health
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Taste
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Convenience
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Specific market need (please explain in a comment)
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 




Sheet 3: Marketing

	
	
	
	
	

		
2. Marketing
		


		


		


		


		


		


		


		


		


		
score:
		
0.00
		
	

		
-9.1-
		
Is healthiness a factor in defining the price of a product? 
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-9.2-
		
If yes, it is because of:  
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Consumers will pay higher prices for healthier products
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
The company wants to provide healthy products at a competitive price, at an equal or cheaper than less healthy options
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-9.3-
		
Does it cost you more to make healthy products?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-10-
		
Which target groups/geographies do you serve?  
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Urban/Rural
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Lower-Income/ Middle-income/ Higher-income
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Infants/ Children 1-3/ Children 3-10/Adolescents 11-18/ Adults/Elderly/ Women of child-bearing age
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Provinces /States/District
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Others/None
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-11.1-
		
Based on the geographies you serve, do you make different products adapted to different needs?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-11.2-
		
If yes, how?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Size of package
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Nutritional composition
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Brand
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Price
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Other
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-12.1-
		
Are you aware of the nutritional needs of the groups that you target? 
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		

 
		
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-12.2-
		
Do you address these needs? 
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-13-
		
How do you market your products? 
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Social media
		


		


		
Print
		


		


		


		


		


		


		


		


	
	

		


		
Website
		


		


		
TV
		


		


		


		


		


		


		


		


	
	

		


		
Other online channels
		


		


		
Radio
		


		


		


		


		


		


		


		


	
	

		


		
Word of mouth
		


		


		
In-shop/Point of sale
		


		


		


		


		


		


		


		


	
	

		


		
Newspaper
		


		


		
Other
		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-14-
		
What are your distribution channels? 
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Retail stores
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Wholesale markets
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Modern trade (e-commerce sites/super shops)
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Sales agents
		


		


		


		


		


		


		


		


		


		


		


	
	

		

 
		
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Licensed distributors
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-15.1-
		
Are you aware of any international/national marketing regulations or standards?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Yes
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
No
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
-15.2-
		
If yes, which?
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
WHO recommendations 
		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
ICC Framework