Leadership Principles
                                        We hold ourselves and each other accountable for demonstrating the Leadership Principles 
                                        through our actions every day. Our Leadership Principles describe how Amazon does business, 
                                        how leaders lead, and how we keep the customer at the center of our decisions. Our unique 
                                        Amazon culture, described by our Leadership Principles, helps us relentlessly pursue our mission 
                                        of being Earth’s most customer-centric company, best employer, and safest place to work.
          Customer Obsession                                Insist on the Highest Standards                   Have Backbone; Disagree and Commit
          Leaders start with the customer and work          Leaders have relentlessly high standards—         Leaders are obligated to respectfully 
          backwards. They work vigorously to earn           many people may think these standards             challenge decisions when they disagree, 
          and keep customer trust. Although leaders         are unreasonably high. Leaders are                even when doing so is uncomfortable or 
          pay attention to competitors, they obsess         continually raising the bar and drive their       exhausting. Leaders have conviction and 
          over customers.                                   teams to deliver high quality products,           are tenacious. They do not compromise for 
                                                            services and processes. Leaders ensure that       the sake of social cohesion. Once a decision 
          Ownership                                         defects do not get sent down the line and         is determined, they commit wholly.
          Leaders are owners. They think long term          that problems are fixed so they stay fixed.
          and don’t sacrifice long-term value for                                                             Deliver Results 
          short-term results. They act on behalf of         Think Big                                         Leaders focus on the key inputs for their 
          the entire company, beyond just their own         Thinking small is a self-fulfilling prophecy.     business and deliver them with the right 
          team. They never say “that’s not my job.”         Leaders create and communicate a bold             quality and in a timely fashion. Despite 
                                                            direction that inspires results. They think       setbacks, they rise to the occasion and 
          Invent and Simplify                               differently and look around corners for           never settle.
          Leaders expect and require innovation and         ways to serve customers. 
          invention from their teams and always find                                                          Strive to be Earth’s Best Employer
          ways to simplify. They are externally aware,      Bias for Action                                   Leaders work every day to create a safer, 
          look for new ideas from everywhere, and           Speed matters in business. Many decisions         more productive, higher performing, more 
          are not limited by “not invented here.” As        and actions are reversible and do not             diverse, and more just work environment. 
          we do new things, we accept that we may           need extensive study. We value calculated         They lead with empathy, have fun at work, 
          be misunderstood for long periods                 risk taking.                                      and make it easy for others to have fun. 
          of time.                                                                                            Leaders ask themselves: Are my fellow 
                                                            Frugality                                         employees growing? Are they empowered? 
          Are Right, A Lot                                  Accomplish more with less. Constraints            Are they ready for what’s next? Leaders 
          Leaders are right a lot. They have strong         breed resourcefulness, self-sufficiency           have a vision for and commitment to their 
          judgment and good instincts. They                 and invention. There are no extra points          employees’ personal success, whether that 
          seek diverse perspectives and work to             for growing headcount, budget size or             be at Amazon or elsewhere.
          disconfirm their beliefs.                         fixed expense.
                                                                                                              Success and Scale Bring  
          Learn and Be Curious                              Earn Trust                                        Broad Responsibility
          Leaders are never done learning and               Leaders listen attentively, speak candidly,       We started in a garage, but we’re not 
          always seek to improve themselves. They           and treat others respectfully. They are           there anymore. We are big, we impact the 
          are curious about new possibilities and act       vocally self-critical, even when doing so         world, and we are far from perfect. We 
          to explore them.                                  is awkward or embarrassing. Leaders do            must be humble and thoughtful about 
                                                            not believe their or their team’s body            even the secondary effects of our actions. 
          Hire and Develop the Best                         odor smells of perfume. They benchmark            Our local communities, planet, and future 
          Leaders raise the performance bar with            themselves and their teams against                generations need us to be better every 
          every hire and promotion. They recognize          the best.                                         day. We must begin each day with a 
          exceptional talent, and willingly move                                                              determination to make better, do better, 
          them throughout the organization.                 Dive Deep                                         and be better for our customers, our 
          Leaders develop leaders and take seriously        Leaders operate at all levels, stay               employees, our partners, and the world at 
          their role in coaching others. We work on         connected to the details, audit frequently,       large. And we must end every day knowing 
          behalf of our people to invent mechanisms         and are skeptical when metrics and                we can do even more tomorrow. Leaders 
          for development like Career Choice.               anecdote differ. No task is beneath them.         create more than they consume and 
                                                                                                              always leave things better than how they 
                                                                                                              found them.
                           Updated: July 1, 2021. For the latest version: http://www.aboutamazon.com/about-us/leadership-principles