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picture1_Marketing In Tourism Pdf 201141 | Nsw First Guide Develop Your Tourism Business


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File: Marketing In Tourism Pdf 201141 | Nsw First Guide Develop Your Tourism Business
develop your tourism business the nsw first program is a destination nsw initiative that assists nsw tourism businesses to develop promote and sell their tourism products it includes a range ...

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  DEVELOP
  YOUR TOURISM BUSINESS
          The NSW First program is a Destination NSW initiative that assists NSW tourism 
          businesses to develop, promote and sell their tourism products. It includes a range of 
          workshops and webcasts, resources and guides for the NSW tourism industry.
          Register to receive NSW First updates and view the NSW First event calendar online at 
          destinationnsw.com.au/nswfirst.
          NSW FIRST GUIDES
                      DEVELOP
                      Develop great tourism experiences — whether you are just starting out 
                      or taking the next steps in your business. Gain a better understanding of 
                      the tourism industry, and get practical tips and insights for your 
                      developing business, creating market-matched products and standing 
                      out from the crowd.
                      PRomOTE
                      Promote your tourism experience through a range of channels, 
                      including digital marketing, media and via local networks, using well-
                      planned marketing tools. Find out how to get involved in Destination 
                      NSW opportunities to extend your marketing reach.
                      SelL
                      Sell your tourism product to international visitors by partnering with the 
                      inbound travel trade. Find out how to become export ready, tailor your 
                      product for international visitors and prepare your business to connect 
                      with the distribution partners in the travel trade.
                                                                           DEVELOP
                                                                            YOUR TOURISM BUSINESS
                                                                           CONTENTS
                                                                           Tourism is Big Business      02
                                                                                         Your tourism industry partners                                                                  03
                                                                           Starting a Tourism Business      
                                                                             Getting started      05
                                                                                         Getting the right advice                                                                        08
                                                                           Create Your Product        
                                                                             
                                                                                         Understanding your customer    10
                                                                             Traveller trends      11
                                                                             Customer service strategy    12
                                                                             Pricing       13
                                                                                         Creating bookable experiences                                                                   15
                                                                           Stand Out From The Crowd     
                                                                             
                                                                                         Exceeding expectations    16
                                                                             Gathering feedback      17
                                                                             Employing great staff     18
                                                                             Telling inspiring stories    19
                           Disclaimer 
                            Destination NSW has prepared the “Develop your Tourism Business” resource guide in good faith and has sought to ensure that its contents are true, accurate and reliable at the 
                            time of publication. However to the extent legally permitted, Destination NSW cannot guarantee that at any time in the future, the information will not be out-of-date, incorrect or out 
                             of context. Destination NSW makes no representation or warranty about the content and suitability of the information for any purpose. The dates, descriptions, initiatives and other 
                             information contained in this Guide may vary from time to time without notice, and are subject to confirmation. 
                             Destination NSW cannot promise any results or benefits from your participation in any initiatives or offerings contained in this Guide. To the extent legally permitted, Destination 
                              NSW accepts no responsibility or liability in contract, negligence or otherwise, arising in any way out of this Guide, your use of it, or anything in connection to your use of it. 
                              Nobody knows your business better than you. It is yours and your management’s responsibility to decide, based on your full knowledge and understanding of your business 
                              situation, how relevant the information is to your business. Destination NSW recommends you consider seeking independent sources of professional advice, legal, financial or 
                              otherwise before making any decision. 
                               Some information contained in this Guide has been provided by third parties, attractions, venues and tour/experience operators and may also be subject to change, conditions and 
                               availability. Please contact the third party for any additional information. Inclusion of this third party information is not an endorsement of the information or of the suppliernor of 
                                its accuracy. 
                                Participants must also note the specific conditions of each initiative and comply with any application process and ongoing terms and conditions.
            TOURISM IS BIG BUSINESS
            NSW has the largest visitor economy in Australia and is the most 
            popular destination for both domestic and international visitors.  
            We are operating in a very competitive marketplace and to make  
            sure we remain competitive, we must continue to deliver high-quality 
            visitor experiences.                                                                                   NSW
            This guide has been designed by Destination NSW as a helpful resource 
            for both established and new tourism operators to provide strategies,                                   VISITOR
            advice and practical insights for tourism product development.                                          ECONOMY
            We want to assist you to:
            •  Plan for your tourism business to maximise the potential  
                for success
            •  Deliver great tourism experiences which meet consumers’ needs 
                and exceed expectations
            •  Showcase your destination, to help bring you success and profitability. 
            Let’s get started!
            Tourism is an exciting and progressive industry and has a positive                   $40.5billion
            impact on people’s lives and local economies. Tourism businesses                                                                       5.4%
            that directly serve visitors such as hotels, attractions, airlines and               Tourism Consumption
            tour operators represent only a small proportion of the people that 
            benefit from the industry. As the tourist dollars are spent, they spread 
            throughout the economy and can benefit the community in substantial 
            ways. Total tourism consumption was worth $135.5 billion and directly 
            contributed $55.3 billion to Australia’s GDP in 2016-2017.                           $17.3billion                                      6%
                Total tourism consumption was worth                                              GSP
                    $135.5 billion and directly 
                      contributed $55.3 billion  
                     to Australia’s GDP in 2015-2016                                             Source: Tourism Research Australia, State Tourism Satellite 
                                                                                                 Accounts 2016-17, released April 2018.
             Tourism is everyone’s business
                  VISITORS 
                  SPEND ON...          ACCOMMODATION          TOURS             ATTRACTIONS            EVENTS              DINING             RETAIL
                  THE INDUSTRY                                                                         LEGAL &                          INFRASTRUCTURE,
                  PAYS FOR...             WAGES                FOOD &           ADVERTISING        PROFESSIONAL           PETROL &          PROPERTY,
                                                             BEVERAGE           & PROMOTION           SERVICES           TRANSPORT        RATES & RENTS
                  EVERYONE                  LOCAL           BUILDERS,            FARMERS,            TRANSPORT           PROPERTY             ARTS & 
                  BENEFITS              BUSINESSES &       ENGINEERS &          FOOD & DRINK        COMPANIES &          OWNERS &            CULTURAL
                                         RESIDENTS         TRADESMEN             SUPPLIERS        PETROL STATIONS        MANAGERS         ORGANISATIONS
                                                                                         DEVELOP YOUR TOURISM BUSINESS: TOURISM IS BIG BUSINESS          02
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