159x Filetype XLSX File size 0.25 MB Source: www.kalibrilabs.com
Sheet 1: Summary - August
Hotel Industry Performance Overview - Sample Market | ||||||||||||
August '18 | ||||||||||||
DIRECT BOOKINGS | ||||||||||||
43.4% | 3.3% | |||||||||||
YOY | INDIRECT BOOKINGS | |||||||||||
43.6% | 3.7% | |||||||||||
YOY | ||||||||||||
GROUP BOOKINGS | ||||||||||||
YOY | ||||||||||||
34.04 | -1.4% | |||||||||||
YOY | ||||||||||||
1.88 | -0.5% | |||||||||||
YOY | ||||||||||||
79.6% | -1.0% | |||||||||||
YOY | ||||||||||||
Hotel Industry Performance Overview - Sample Market | ||||||||||||
2018 YTD (January - August) | ||||||||||||
DIRECT BOOKINGS | ||||||||||||
42.9% | -1.6% | |||||||||||
YOY | INDIRECT BOOKINGS | |||||||||||
40.4% | 1.6% | |||||||||||
YOY | ||||||||||||
GROUP BOOKINGS | ||||||||||||
YOY | ||||||||||||
31.84 | +3.2% | |||||||||||
YOY | ||||||||||||
1.91 | +1.3% | |||||||||||
YOY | ||||||||||||
80.6% | -0.7% | |||||||||||
YOY | ||||||||||||
Monthly Hotel Industry Performance Overview - 12 Month Trend - Sample Market | ||||||||||||||||
Aug 2018 Analysis | ||||||||||||||||
Occupancy & Loyalty Contribution | ||||||||||||||||
Sep-17 | Oct-17 | Nov-17 | Dec-17 | Jan-18 | Feb-18 | Mar-18 | Apr-18 | May-18 | Jun-18 | Jul-18 | Aug-18 | TTM - Aug 2018 | ||||
Occupancy | 89.3% | 89.1% | 88.7% | 89.3% | 77.7% | 80.7% | 88.2% | 88.2% | 91.1% | 90.8% | 90.8% | 88.7% | 87.7% | |||
Loyalty Contribution | 42.2% | 43.5% | 45.1% | 45.7% | 44.2% | 44.5% | 44.4% | 45.0% | 44.5% | 46.8% | 44.2% | 44.6% | 44.6% | |||
Loyalty Contribution | 37.69% | 38.72% | 40.04% | 40.84% | 34.35% | 35.94% | 39.15% | 39.74% | 40.50% | 42.56% | 40.18% | 39.57% | 39.11% | |||
Non Loyalty | 51.61% | 50.35% | 48.66% | 48.47% | 43.35% | 44.74% | 49.09% | 48.49% | 50.60% | 48.28% | 50.64% | 49.09% | 48.63% | |||
ADR & RevPAR | ||||||||||||||||
Sep-17 | Oct-17 | Nov-17 | Dec-17 | Jan-18 | Feb-18 | Mar-18 | Apr-18 | May-18 | Jun-18 | Jul-18 | Aug-18 | TTM - Aug 2018 | ||||
Guest-Paid ADR | $313.39 | $305.37 | $282.80 | $298.71 | $192.05 | $188.04 | $241.32 | $262.50 | $286.76 | $278.69 | $246.63 | $240.09 | $263.31 | |||
Hotel Collected ADR | $303.69 | $295.33 | $274.23 | $287.43 | $186.55 | $182.39 | $234.52 | $254.22 | $277.49 | $270.47 | $238.02 | $231.04 | $254.81 | |||
COPE ADR | $284.46 | $276.43 | $256.72 | $270.03 | $174.21 | $170.37 | $219.92 | $237.86 | $259.62 | $253.34 | $223.28 | $216.19 | $238.63 | |||
Guest-Paid RevPAR | $279.87 | $271.99 | $250.86 | $266.77 | $149.24 | $151.70 | $212.93 | $231.60 | $261.25 | $253.15 | $223.99 | $212.87 | $231.04 | |||
Hotel-Collected RevPAR | $271.21 | $263.05 | $243.26 | $256.70 | $144.96 | $147.15 | $206.93 | $224.30 | $252.80 | $245.69 | $216.17 | $204.84 | $223.59 | |||
COPE RevPAR | $254.03 | $246.21 | $227.73 | $241.16 | $135.37 | $137.45 | $194.04 | $209.86 | $236.52 | $230.13 | $202.78 | $191.67 | $209.39 | |||
COPE % & Booking Costs per RN | ||||||||||||||||
Sep-17 | Oct-17 | Nov-17 | Dec-17 | Jan-18 | Feb-18 | Mar-18 | Apr-18 | May-18 | Jun-18 | Jul-18 | Aug-18 | TTM - Aug 2018 | ||||
COPE % | 90.8% | 90.5% | 90.8% | 90.4% | 90.7% | 90.6% | 91.1% | 90.6% | 90.5% | 90.9% | 90.5% | 90.0% | 90.6% | |||
Booking Cost / RN | $28.93 | $28.94 | $26.08 | $28.68 | $17.84 | $17.67 | $21.40 | $24.64 | $27.14 | $25.35 | $23.36 | $23.90 | $24.68 | |||
Room Night Demand Share by Channel | ||||||||||||||||
Loyalty | ||||||||||||||||
Non Loyalty | ||||||||||||||||
Sep-17 | Oct-17 | Nov-17 | Dec-17 | Jan-18 | Feb-18 | Mar-18 | Apr-18 | May-18 | Jun-18 | Jul-18 | Aug-18 | TTM - Aug 2018 | ||||
Transient Direct | 41.56% | 42.61% | 44.33% | 47.37% | 43.78% | 41.98% | 42.56% | 41.29% | 41.96% | 44.85% | 43.51% | 43.41% | 43.29% | |||
Brand.com | 21.31% | 21.92% | 23.79% | 26.46% | 23.24% | 22.78% | 22.15% | 22.54% | 22.96% | 24.76% | 23.76% | 23.70% | 23.29% | SB10 | ||
Voice | 7.11% | 7.57% | 7.78% | 8.66% | 6.44% | 6.30% | 7.25% | 6.86% | 7.18% | 7.96% | 7.64% | 7.36% | 7.37% | SB40 | ||
Property Direct | 13.13% | 13.11% | 12.76% | 12.24% | 14.10% | 12.89% | 13.15% | 11.89% | 11.82% | 12.14% | 12.10% | 12.35% | 12.63% | SB50 | ||
Transient Indirect | 38.84% | 39.64% | 38.34% | 41.40% | 40.35% | 42.43% | 37.42% | 40.62% | 41.23% | 37.90% | 40.31% | 43.56% | 40.14% | |||
OTA | 23.75% | 23.45% | 22.79% | 28.13% | 23.90% | 24.74% | 21.88% | 24.49% | 25.32% | 22.32% | 25.53% | 27.88% | 24.52% | SB20 | ||
GDS | 11.99% | 13.06% | 12.61% | 9.38% | 13.79% | 14.40% | 12.23% | 12.88% | 12.68% | 12.95% | 10.95% | 11.38% | 12.31% | SB30 | ||
FIT / Wholesale | 3.11% | 3.13% | 2.95% | 3.90% | 2.65% | 3.29% | 3.32% | 3.25% | 3.22% | 2.63% | 3.84% | 4.31% | 3.31% | SB60 | ||
Group | 19.60% | 17.75% | 17.32% | 11.23% | 15.87% | 15.60% | 20.01% | 18.09% | 16.81% | 17.24% | 16.18% | 13.03% | 16.57% | SB70 | ||
Other National Metrics | ||||||||||||||||
Sep-17 | Oct-17 | Nov-17 | Dec-17 | Jan-18 | Feb-18 | Mar-18 | Apr-18 | May-18 | Jun-18 | Jul-18 | Aug-18 | TTM - Aug 2018 | ||||
Avg. Length of Stay (Days) | 2.10 | 2.06 | 2.05 | 2.05 | 2.04 | 2.06 | 2.11 | 2.09 | 2.09 | 2.01 | 2.12 | 2.02 | 2.07 | |||
Avg. Booking Lead Time (Days) | 36.6 | 36.0 | 37.6 | 44.0 | 27.5 | 26.5 | 29.7 | 33.6 | 37.7 | 35.2 | 35.2 | 35.3 | 34.8 | |||
Global Review Index % | 79.9% | 79.5% | 80.3% | 80.7% | 81.2% | 82.1% | 81.1% | 80.9% | 79.9% | 80.1% | 79.6% | 79.6% | 80.4% |
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