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154x Tipe DOCX Ukuran file 0.57 MB Source: nurindo.files.wordpress.com
MAKALAH MANAJEMEN MUTU TERPADU “KUALITAS PELAYANAN / SERVIS / JASA” Dosen : Nur Hasanah, SE. MSc Disusun Oleh Kelompok 4 Andika Dwi Pratama P.S (RRC1B013061) Anugrah Wirastra (RRC1B013017) Diniyah Lestari (RRC1B013029) Nanang Prihasto (RRC1B013021) Nanda Fitraniko Saputra (RRC1B013005) Wawan Kurniawan (RRC1B0140) FAKULTAS EKONOMI DAN BISNIS PRODI MANAJEMEN UNIVERSITAS JAMBI 2016 1 DAFTAR ISI SAMPUL DEPAN...............................................................................................................i DAFTAR ISI.......................................................................................................................ii KATA PENGANTAR.......................................................................................................iii BAB I PENDAHULUAN...................................................................................................1 1.1..................................................................................................................Latar Belakang ........................................................................................................................................1 1.2.............................................................................................................Rumusan Masalah ........................................................................................................................................1 1.3...............................................................................................................................Tujuan ........................................................................................................................................1 1.4.............................................................................................................................Manfaat ........................................................................................................................................1 BAB II PEMBAHASAN....................................................................................................2 2.1.............................................................................................Definisi dan Klasifikasi Jasa ........................................................................................................................................2 2.2..............................................................................................................Karakteristik Jasa ........................................................................................................................................3 2.3...................................Strategi Pengembangan Manajemen Kualitas dalam Industri Jasa ........................................................................................................................................4 2.4..........................Model Strategi Pelayanan 7P dalam Manajemen Kualitas Jasa Modern ........................................................................................................................................7 2.5...................................................................Contoh Penerapan Manajemen Kualitas Jasa ........................................................................................................................................9 BAB III PENUTUP..........................................................................................................12 3.1.Kesimpulan..................................................................................................................12 DAFTAR PUSTAKA.......................................................................................................13 ii KATA PENGANTAR Puji Syukur kami panjatkan kepada Allah SWT, karena Rahmat-Nya kami dapat menyelesaikan dan dapat menyusun makalah yang berjudul “KUALITAS PELAYANAN/SERVIS/JASA” guna memenuhi tugas mata kuliah Manajemen Mutu Terpadu. Pada kesempatan ini kami meminta maaf apabila terdapat banyak kesalahan atau kekurangan dalam penulisan makalah ini. Semoga makalah ini bias bermanfaat bagi semua pihak. Jambi, Maret 2016 Penulis iii iv
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