Sheet 1: Home

	
	

		
Thank you for downloading HubSpot's Pricing Strategy Calculator! In this Excel workbook are nine tabs – each dedicated to a unique pricing strategy you could employ in your business model. 

You can jump to them by clicking their names in the cell below or using the tabs at the bottom of this document. There, you'll be prompted to fill out price points and sales projections to provide you with an expected revenue/contribution amount. 

After you fill out the worksheet for each strategy you're considering, come on back to this home tab to see how much revenue each strategy will drive for your business. 
		
	

		
	

		
	

		
	

		
	

		
	

		
	

		


		


		


		


		


		


		


		


		


	
	

		
To learn more about the pricing strategies covered in this worksheet, click here.
		


		


		


	
	

		


		


		


		


		


		


		


		


		


	
	

		
Competition-Based Pricing
		
 $-   
		


		


		


		


		


		


	
	

		


		


		


		


		
Penetration Pricing
		
 $-   
		


		
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Click here to get started with HubSpot's Free Sales Software.
	
	

		
Cost-Plus Pricing (Fixed)
		
 $-   
		


		


		


		


		


		
	

		


		


		


		


		
Premium Pricing (Fixed)
		
 $-   
		


		
	

		
Cost-Plus Pricing (%)
		
 $-   
		


		


		


		


		


		
	

		


		


		


		


		
Premium Pricing (%)
		
 $-   
		


		
	

		
Freemium Pricing
		
 $-   
		


		


		


		


		


		
	

		


		


		


		


		
Project-Based Pricing
		
 $-   
		


		
	

		
Hourly Pricing
		
 $-   
		


		


		


		


		


		
	

		


		


		


		


		
Value-Based Pricing
		
 $-   
		


		


	
	

		
Skimming Pricing
		
 $-   
		


		


		


		


		


		


	



Sheet 2: Competition-Based Pricing

	
	
	
	

		
Competition-Based Pricing
		


		


		


		


		


		


		


	
	

		


		


		
Competition-based pricing strategy uses the competitors’ prices as a benchmark. Businesses who compete in a highly saturated space may choose this strategy since a slight price difference may be the deciding factor for customers. You can price your products slightly below, the same as, or slightly above your competition or the average of competition.

This strategy is great for Products, Digital Products, and Events. 
		
	

		


		


		


		


		
	

		
Key
		


		


		


		
	

		
Pre-Filled Text Cells
		


		


		


		
	

		
Cells Will Auto-Populate
		


		


		


		
	

		
Enter Your Own Information
		


		


		


		
	

		


		


		


		


		
	

		


		


		


		


		
	

		
Competitor('s) Price
		
 $-   
		


		


		


		


		


		


		


	
	

		
Your Price
		
 $-   
		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


	
	

		
Your Price Is…
		
#DIV/0!
		
&
		
 $-   
		
#DIV/0!
		


		


	
	

		


		


		


		


		


		


		


		


		


	
	

		
Product Variable Cost
		
 $-   
		


		


		


		


		


		


		


	
	

		
Gross Margin
		
 $-   
		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


	
	

		
Projected # of Units Sold
		
0
		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


	
	

		
Projected Total Revenue
		
 $-   
		


		


		


		


		


		


		


	
	

		
Projected Gross Margin
		
 $-   
		


		


		


		


		


		


		
Home
	



Sheet 3: Cost-Plus Pricing

	
	
	
	
	
	
	

		
Cost-Plus Pricing
		


		


		


		


		


		


	
	

		


		


		


		


		


		


	
	

		


		


		


		
A cost-plus pricing strategy focuses solely on the cost of producing your product or service. It’s also known as markup pricing.

To apply the cost-plus method, add a fixed percentage or dollar amount to your product production cost. 

This strategy is great for Products and Retailers.
		


	
	

		
Key
		


		


		


	
	

		
Pre-Filled Text Cells
		


		


		


	
	

		
Cells Will Auto-Populate
		


		


		


	
	

		
Enter Your Own Information
		


		


		


	
	

		


		


		


		


	
	

		
Unit Variable Cost
		
 $-   
		


		


	
	

		
Projected # of Units Sold
		
0
		


		


	
	

		


		


		


		


		


		


		


	
	

		
Choose whether you want to apply a percentage-based price increase or a fixed dollar increase.
		


	
	

		


		


		


		


		


		


		


	
	

		
Fixed Dollar
		


		


		
Percentage-Based
		


		


		


	
	

		
Fixed Dollar Increase Amount
		
 $-   
		


		
Markup %
		
0%
		


		


	
	

		
Unit Selling Price
		
 $-   
		


		
Unit Selling Price
		
 $-   
		


		


	
	

		


		


		


		


		


		


		


	
	

		
Gross Revenue
		
 $-   
		


		
Gross Revenue
		
 $-   
		


		


	
	

		
Gross Margin
		
 $-   
		


		
Gross Margin
		
 $-   
		


		
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