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picture1_Communication Ppt 65970 | Ch14 Item Download 2022-08-27 11-16-15


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File: Communication Ppt 65970 | Ch14 Item Download 2022-08-27 11-16-15
chapter outline promotion and communication promotion mix chapter outline personal selling personal selling vs advertising varying quality and style of personal selling intercultural negotiation motivation telemarketing expatriate personnel chapter outline ...

icon picture PPT Filetype Power Point PPT | Posted on 27 Aug 2022 | 3 years ago

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Partial capture of text on file. 
     Chapter Outline
      Promotion and Communication
      Promotion Mix
                                           
      Chapter Outline
       Personal Selling
       - Personal Selling vs. Advertising
       - Varying Quality and Style of Personal Selling
       - Intercultural Negotiation
       - Motivation
       - Telemarketing
       - Expatriate Personnel 
                                                  
       Chapter Outline
         Publicity
        - The Nature of Publicity
        - The Management of Publicity
        - Negative Publicity
         Sales Promotion
        - The Nature of Sales Promotion
        - Restrictions
         Overseas Product Exhibitions
                                                        
      Purposes of Promotion 
      communicate (inform)
      persuade (influence) 
                                             
     Process of Communication
      Source
      Encoding
      Message (Information)
      Decoding
      Destination
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...Chapter outline promotion and communication mix personal selling vs advertising varying quality style of intercultural negotiation motivation telemarketing expatriate personnel publicity the nature management negative sales restrictions overseas product exhibitions purposes communicate inform persuade influence process source encoding message information decoding destination...

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Category: Uncategorized / Uncategorized
Posted on: 27 Aug 2022 | 3 years ago
Tag: download ppt, ch14, item, download, 2022,
Filetype: PPT
File size: 0.03 MB
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