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BUSINESS COMMUNICATION BY : MRS. AISHWARYA DABRAL ASSISTANT PROFESSOR DEPT. OF COMMERCE SYLLABUS Unit 1: Basics of Communication: Nature of Communication, Process of Communication, Types of Communication (Verbal and Non-verbal), Importance of Communication, Different Forms of Communication, Barriers to Communication and Causes, Linguistic Barriers , Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Unit 2: Business Correspondence: Letter Writing, Presentation, Inviting Quotations, Sending Quotations, Placing Orders, Inviting Tenders, Sales Letters, Claim and Adjustment Letters, Social Correspondence, Memorandum, Inter-office Memos, Notices, Agenda,Minutes, Job Application Letter, Preparing the Resume. Unit 3: Report Writing and Business Reports: Types, Characteristics, Importance, Elements of Structure, Process of Writing, Order of Writing, the Final Draft and Checklists for Reports. Unit 4: Vocabulary: Words Often Confused, Words Often Misspelt, Common Errors in English. Unit 5: Oral Presentation: Importance, Characteristics, Presentation Plan, PowerPoint Presentation, Visual Aids. UNIT- I Basics of Communication 1. NTRODUCTION TO BUSINESS COMMUNICATION 1.1 Definition of Business A person, partnership, or corporation engaged in commerce, manufacturing, or a service; profit-seeking enterprise or concern. An organisation designed to provide goods and/or services to consumers. The management of individuals to maintain collective productivity to accomplish particular creative and productive goals (usually to generate profit) WHAT IS BUSINESS Firm | Enterprise | Organisation | Cooperative | Services | Customers| Profit | Professional 6
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