Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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148x Filetype PPTX File size 0.83 MB Source: copyclear.ie
Introduction
• Established in 2003 as an initiative of AAI, IAPI
and the drinks industry.
• We provide a pre-publication vetting service for
the advertising of alcohol brands
• A positive response to concerns around the
content of some advertising and it’s potential
appeal to children (under 18’s)
• January 2013: ASAI expanded the remit of its
code to include all on-line marketing activations
Funding
• CopyClear is funded fully by the Drinks
Industry
• Funding is on a pro-rata basis; i.e. the number
of submissions per brand, per year
What’s Our Mission?
• To enable you get your work into campaign in
a way that is compliant with the codes
What’s Our Mission?
• To enable you get your work into campaign in
a way that is compliant with the codes
through
• Clear, swift, precise and objective feedback
The Codes
• ASAI Code
• BAI General Advertising Code
• BAI General Advertising Notes
• AMCMB
• MEAS
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