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BCA Case study analysis is an integral part of a course in strategic management. The purpose of a case study is to provide students with experience of the strategic management problems that actual organizations face… Introduction to case study • A case study is a particular account of a set of circumstances faced by an industry, specific organization or individual. • It provides information about a real life business situation and gives examples of how strategic issues are managed by real organizations. • A case study describes an actual situation, such as the current state of an industry and factors influencing it or, for example, specific problems facing an organization. • When undertaking such analysis, you would be expected to utilize relevant theoretical concepts and frameworks. Objective of Business Case study 1. Increase your understanding of what managers should and should not do in guiding a business to success. 2. Build your skills in sizing up company resource strengths and weaknesses and in conducting strategic analysis in a variety of industries and competitive situations. 3. Get valuable practice in identifying strategic issues that need to be addressed, evaluating strategic alternatives, and formulating workable plans of action. 4. Enhance your sense of business judgment 5. Gaining in-depth exposure to different industries and companies, thereby acquiring something close to actual business experience. Approach to case study analysis • Read the case study • Situational analysis • Problem/decision statement • Strategic analysis • Strategic alternative • Recommendation Step 01: Situational analysis • The situation phase of the problem solving process is basically a synopsis and evaluation of a firm current situation. • Situational analysis Internal analysis External analysis
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