151x Filetype PPTX File size 0.97 MB Source: www.publisheralley.com
Table of Contents Maximizing Sales Checklist………………………………….3 New Title Presentation Guidelines…………………………..4 New Title Selling Schedule…………………………………..6 R.E.P.S…………………………………………………………7 R.E.P.S. – FAQ’s………………………………………………8 Review Copy Guidelines……………………………………..9 Vendor Stats Sales Reports………………………………..10 ONIX Requirements…………………………………………15 Publisher Alley……………………………………………….16 Key Contact Lists…………………………………………….18 2 Baker & Taylor Checklist for Maximizing Sales Submit titles in advance: Ensure accurate and timely title submission via ONIX or new title template Use manual on-line process for drop-ins - http://edi.btol.com/PublisherSubmissions/Pubinfo.aspx Ensure data integrity and quality: Make changes & updates to the database (datafix@baker-taylor.com) Request quarterly title audits from Aruna Pandya ( Aruna.Pandya@baker-taylor.com) Review Automatically Yours author list and request a Continuations program audit from Rob Daniels (Robert.Daniels@baker-taylor.com) Make informed buy suggestions: Provide proper new book analysis Review copy submission Request sell through analysis reports through your buyer Monitor publicity: Take advantage of Pub Alley watch lists and snapshots to monitor stock levels Send publicity announcements to DL-Publicity@baker-taylor.com Plan a co-op strategy: Review the B&T marketing guide (updated annually) Meet with your strategic marketing consultant regularly to learn about new promotions Use quarterly vendor stats to determine your marketing plan 3 Baker & Taylor New Title Presentation Guidelines Before you begin work on the buy report for the upcoming season, please run and review the pre pub +30 and pre pub +90 sell through for the previous season (i.e., spring to spring, fall to fall, or corresponding publication months) in order to make sure the suggested buys for the new season track the sales trend. Please send Pub Alley buy reports to the buyers at least 24 hours in advance of your appointment and copy newbookbuys@baker-taylor.com. General Guidelines for new titles presentation and comp titles: • Include the +30 day and +90 day sell through reports when you send the Pub Alley Buy report (once per season). • Titles need to be presented at least 5 months prior to publication date (see Baker & Taylor New Title Schedule on page 7). • Send an Edelweiss collection link or digital catalog for the titles being presented prior to the appointment. • Minimum of at least 2 comp titles per presentation title. • At least one of the comp titles should have sales equal to or greater than the recommended buy number. • Except for reprints, comps should be the same format (hardcover or paperback) and discount category (trade, academic trade, or short), and price range as the presentation title. • Break out the total buy by service center (only GA and IL) and let the report automatically calculate the total. • Skew the service center numbers based on tour schedule, author’s home, and/or regional interest. • Order quantities should be in carton multiples when possible. • Include a message with your name, publisher, and suggested appointment date when emailing the Pub Alley report. 4 Baker & Taylor New Title Presentation Guidelines New Fiction • List author’s last 3 titles (if applicable). • All other comps should be the same format (hardcover or paper) as the presentation title. • For debut fiction, list at least one recent fiction comp from same imprint as presentation title that had equivalent print run and sales/demand equivalent to buy recommendation. New Non-fiction • List author’s last 2 titles (if applicable). • Comps should be the in the same category as the presentation title. For University Presses, the comp should be another University Press title in the same subject area. • At least one recent comp in same category from same imprint as presentation title that had equivalent print run and sales/demand equivalent to buy recommendation. New in Series • List at least 3 titles published in the same series from the equivalent or earlier season. Reprints • Original hardcover sales • At least 1 comp in the same category & format from the same imprint as presentation title that had equivalent print run and sales/demand equivalent to buy recommendation. Annuals • Provide last 3 editions • If there has been a sales increase or decline from edition to edition, adjust the buy recommendation accordingly. Reissues • List edition that will be replaced and 2 comparable reissued titles that were recently published. 5 Baker & Taylor New Title Schedule Speedstock Titles Speedstock titles are those with a suggested buy quantity over 3,000 units for adult Non-Fiction and Children’s titles, and over 5,000 units for adult Fiction titles. They should be prioritized at the beginning of your selling season. Titles Presented to Publication Date Buyer Purchase Order Created Oct - Dec June 1 June 15 Jan - Mar Sept 1 Sept 15 Apr - June Dec 1 Dec 15 July - Sep Mar 1 Mar 15 Non-Speedstock Titles Titles Presented to Publication Date Buyer Purchase Order Created Jan Aug 1 Sept 1 Feb Sept 1 Oct 1 Mar Oct 1 Nov 1 Apr Nov 1 Dec 1 May Dec 1 Jan 1 June Jan 1 Feb 1 July Feb 1 Mar 1 Aug Mar 1 Apr 1 Sep Apr 1 May 1 Oct May 1 June 1 Nov June 1 July 1 Dec July 1 Aug 1 6
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