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picture1_Analysis Ppt 68021 | Bt 101 2022


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File: Analysis Ppt 68021 | Bt 101 2022
table of contents maximizing sales checklist 3 new title presentation guidelines 4 new title selling schedule 6 r e p s 7 r e p s faq s 8 review ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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 Table of Contents
    Maximizing Sales Checklist………………………………….3
    New Title Presentation Guidelines…………………………..4
    New Title Selling Schedule…………………………………..6
    R.E.P.S…………………………………………………………7
    R.E.P.S. – FAQ’s………………………………………………8
    Review Copy Guidelines……………………………………..9
    Vendor Stats Sales Reports………………………………..10
    ONIX Requirements…………………………………………15
    Publisher Alley……………………………………………….16
    Key Contact Lists…………………………………………….18
   2
 Baker & Taylor Checklist for Maximizing Sales
    Submit titles in advance: 
    
    Ensure accurate and timely title submission via ONIX or new title template
    
    Use manual on-line process for drop-ins -   
    http://edi.btol.com/PublisherSubmissions/Pubinfo.aspx 
    Ensure data integrity and quality:
    
    Make changes & updates to the database (datafix@baker-taylor.com)
    
    Request quarterly title audits from Aruna Pandya (
    Aruna.Pandya@baker-taylor.com) 
    
    Review Automatically Yours author list and request a Continuations program 
    audit from Rob Daniels (Robert.Daniels@baker-taylor.com) 
    Make informed buy suggestions:
    
    Provide proper new book analysis
    
    Review copy submission
    
    Request sell through analysis reports through your buyer
    Monitor publicity: 
    
    Take advantage of Pub Alley watch lists and snapshots to monitor stock levels
    
    Send publicity announcements to DL-Publicity@baker-taylor.com   
    Plan a co-op strategy:
    
    Review the B&T marketing guide (updated annually)
    
    Meet with your strategic marketing consultant regularly to learn about new 
    promotions
    
    Use quarterly vendor stats to determine your marketing plan
     
   3
  Baker & Taylor New Title Presentation 
  Guidelines
       Before you begin work on the buy report for the upcoming season, please run 
       and review the pre pub +30 and pre pub +90 sell through for the previous 
       season (i.e., spring to spring, fall to fall, or corresponding publication months) 
       in order to make sure the suggested buys for the new season track the sales 
       trend.  
       Please send Pub Alley buy reports to the buyers at least 24 hours in advance 
       of your appointment and copy newbookbuys@baker-taylor.com. 
       General Guidelines for new titles presentation and comp titles:
        •   Include the +30 day and +90 day sell through reports when you send the 
            Pub Alley Buy report (once per season).
        •   Titles need to be presented at least 5 months prior to publication date 
            (see Baker & Taylor New Title Schedule on page 7). 
        •   Send an Edelweiss collection link or digital catalog for the titles being 
            presented prior to the appointment.
        •   Minimum of at least 2 comp titles per presentation title. 
        •   At least one of the comp titles should have sales equal to or greater than 
            the recommended buy number.
        •   Except for reprints, comps should be the same format (hardcover or 
            paperback) and discount category (trade, academic trade, or short), and 
            price range as the presentation title.
        •   Break out the total buy by service center (only GA and IL) and let the 
            report automatically calculate the total.
        •   Skew the service center numbers based on tour schedule, author’s 
            home, and/or regional interest.  
        •   Order quantities should be in carton multiples when possible.
        •   Include a message with your name, publisher, and suggested 
            appointment date when emailing the Pub Alley report.
       4
  Baker & Taylor New Title Presentation 
  Guidelines
      New Fiction 
          •  List author’s last 3 titles (if applicable). 
          •  All other comps should be the same format (hardcover or paper) as the 
             presentation title. 
          •  For debut fiction, list at least one recent fiction comp from same imprint 
             as presentation title that had equivalent print run and sales/demand 
             equivalent to buy recommendation.
      New Non-fiction
          •  List author’s last 2 titles (if applicable). 
          •  Comps should be the in the same category as the presentation title. For 
             University Presses, the comp should be another University Press title in 
             the same subject area.
          •  At least one recent comp in same category from same imprint as 
             presentation title that had equivalent print run and sales/demand 
             equivalent to buy recommendation. 
       
      New in Series 
          •  List at least 3 titles published in the same series from the equivalent or 
             earlier season. 
       
      Reprints
          •  Original hardcover sales 
          •  At least 1 comp in the same category & format from the same imprint as 
             presentation title that had equivalent print run and sales/demand 
             equivalent to buy recommendation. 
       
      Annuals
          •  Provide last 3 editions 
          •  If there has been a sales increase or decline from edition to edition, 
             adjust the buy recommendation accordingly.
       
      Reissues
          •  List edition that will be replaced and 2 comparable reissued titles that 
             were recently published. 
       5
 Baker & Taylor New Title Schedule
                          Speedstock Titles
      Speedstock titles are those with a suggested buy quantity over 3,000 units 
       for adult Non-Fiction and Children’s titles, and over 5,000 units for adult 
       Fiction titles. They should be prioritized at the beginning of your selling 
                                 season.
                                  Titles 
                              Presented to 
          Publication Date       Buyer       Purchase Order Created
             Oct - Dec           June 1             June 15
             Jan - Mar           Sept 1             Sept 15
             Apr - June           Dec 1             Dec 15
             July - Sep           Mar 1             Mar 15
                                                        
                       Non-Speedstock Titles
                             Titles Presented to 
          Publication Date         Buyer      Purchase Order Created
               Jan                 Aug 1              Sept 1
               Feb                 Sept 1              Oct 1
               Mar                 Oct 1              Nov 1
               Apr                 Nov 1              Dec 1
               May                 Dec 1               Jan 1
               June                Jan 1              Feb 1
               July                Feb 1              Mar 1
               Aug                 Mar 1               Apr 1
               Sep                 Apr 1              May 1
               Oct                 May 1              June 1
               Nov                 June 1             July 1
               Dec                 July 1             Aug 1
     6
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