141x Filetype PPTX File size 0.57 MB Source: www.socialcircleschools.com
Chapter 10-1 Marketing Basics What is marketing? Marketing “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Marketing Businesses All businesses must complete some marketing activities even if that is not their focus. Marketing Functions
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