Neuro Marketing
                                  The new revolution 
                              in Marketing knowledge
                    
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                   The starting point
                    “ Their’s a sucker born in every medial 
                                          prefrontal cortex” 
                                    New York Times 2003  
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                    Dr.Read Montague of Baylor College of 
                            Medicine used fMRI while doing  
                                       the Pepsi challenge 
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                   Top down approach
                          PET, fMRI, Transcranial Magnetic 
                                               Stimulation   
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                                   Fruits  of a long journey
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