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What is franchising? Franchising is not a business itself, but a way of doing business It is essentially a marketing concept – an This ongoing business relationship includes innovative method of distributing goods and the product, service and trademark, as well services. It is also an extremely successful as the entire business concept itself from and rapidly growing aspect of small business marketing strategy and plan, operational sector. standards, systems and formats, to training, Franchising is a business relationship in quality control and ongoing assistance, which the franchisor (the owner of the guidance and supervision. business providing the product or service) In short, it provides small business (the assigns to independent people (the franchisee) with the tools of big business franchisees) the right to market and (provided by the franchisor). distribute the franchisor's goods or service, and to use the business name for a fixed aDORé Chocolat is looking to expand its period of time. The International Franchise retail chain through new strategic Association defines franchising as a partnerships. We are looking for ambitious, "continuing relationship in which the energetic, motivated, enthusiastic, hard franchisor provides a licensed privilege to do working, sales oriented and determined business, plus assistance in organizing people who love chocolate and will enjoy training, merchandising and management in running the chocolate shop. return for a consideration from the franchisee". aDORé Chocolat brand aDORé Chocolat - CHOCOLAT WHO AWAKE EMOTIONS • aDORé Chocolat (founded in 2002) is the first workshop of handmade pralines, bars and other sweets made from the highest quality chocolate in Serbia. aDORé is a result of passion for chocolate and hedonism. • aDORé Chocolat’s sweets are made from the very best type of cocoa beans and fine ingredients. The company imports its chocolate and nougat praline mass from Belgium, and the other ingredients are procured from renowned domestic producers or importers. aDORé Chocolat is unique in this region by using milk chocolate that contains minimum 40,5% cocoa, and dark chocolate with minimum 70% cocoa. The products are without conservatives, vegetable fat, additives or artificial aromas. • We use Belgium premium quality chocolate and we make all creams and fillings in our production by our own recipes. Combination of tastes goes from lightness and fresh to decadent rich and slightly bitter, but always pleasurable! Range of products can be adjusted, personalized - What we do is intensive development and continuous innovation. • Our production is flexible. We will meet most complex requirements but still satisfying the highest standards. • aDORé Chocolat belongs to luxury product category. With its quality products and services we have become a symbol of prestigious and high-quality chocolate in the Serbian market. • aDORé Chocolat is the first chocolate manufacture that has been certificated for HACCP and ISO9001 standards in this region. aDORé Chocolat team • aDORé Chocolat is the most • From a very beginig, aDORé Chocolat professional in the manual has been recognized by high quality production of chocolate in the region. of its products by many- including the Mirjana Kostić, one of the owners is Presidency of Serbia, a number of the only in our region that has embassies, international and finished chocolatier most prestigious domestic companies etc. school in the world "Callebaut” College, which accepts only 10 students per year. • Aleksandar Marić, the other owner has worked with one of the world's famous chocolatier- Stef Aerts. • All employees undergo internal training based on the latest knowledge in the field of producing handmade chocolate pralines. aDORé Chocolat product range Hand made chocolate pralines aDORé Chocolat chocolate pralines are made without preservatives, so shelf life is only 30 days from the time of purchase. Preservative-free recipe guarantees the quality and freshness of the products. The main aDORé Praline Collection consists of over 50 different tastes. There are: pistachio, raspberry, dried apricot, cherry, orange, as well as creams, rum, green tea, mint leaves, chilli pepper, marzipan and cinnamon are just some of them. aDORé Chocolat’s pralines are laid on a white, silky paper and placed in a box made of the best quality, black velvety cardboard. A small, red ribbon is tied around the box to emphasize the elegance because the elegance is the style of our costumers.
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