210x Filetype PPT File size 0.80 MB Source: www.msubillings.edu
Overview Overview •Internal Strengths •Weakness •External Opportunities •Market Size / Growth •Threats •Number of Competitors •Quantified, Measurable, Profits S.W.O.T S.W.O.T •Strengths • More and more couples are looking for a wedding consultant. • Saves Bride and Groom time. • Offer wedding planning workshops. • Financial Advising after marriage. •Weakness • We are new to the industry. •Opportunities • Many couples are wanting an affordable but nice wedding. • Weddings in 2006 were 988 in Billings. • In Montana 6,365 wedding were held in 2006. • If we consulted 40 wedding a year, we would have 4% of the market. •Market • Targets • Men and women between the age of 25-34 is 108,797. • The Average age for a man to get married is 28 years old and 26 years old for women. • Mothers and fathers of the Bride and Groom. • Threats • Competitors • Montana • Kalispell • Romanic Weddings & Celebration • Billings • Gainan’s • Bozeman • Custom Dining Experiences • Paradise Custom Weddings • Great Falls • Aaladin’s Wedding & Party Coordinating Target / Competitors = 108,797 / 13 Market = 8,369 men and women •Product Life Cycle Market growth: a stage of the product life cycle when industry sales grow fast—but industry profits rise and then start falling.
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