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Concept of CSR(Corporate Social Responsibility ) CSR can be defined as the ‘ethical behavior of a company towards society’. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of lien of the workforce and their families as well as of the local community and society at large -The World Business Council for Sustainable Development Driving forces of CSR Growing Ecological Brands The free flow affulence sustainability of Globalization information Growing affluence CSR becomes more relevant as economies grow and stabilize. The greatest attention to CSR is found in developed countries. Stable work and security provide the luxury of choice and socially responsible activism. No such luxury exists when basic needs are in question. Ecological Sustainability The most obvious and most talked about of the drivers, concerns over pollution, waste, natural resource depletion, climate change and the like continue to fuel the CSR discussion and heighten expectations for proactive corporate action. After all, it is in the best interest of firms to protect for the sustainable future the long-term availability of the resources on which they depend. Brands Brands are today the focal point of corporate success. In other words, reputation is key and honest CSR is a way to protect that reputation and therefore the brand. By involving themselves in corporate social responsibilities companies get the positive wind from the consumers.
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