Filetype Excel XLSX | Posted on 27 Jun 2022 | 3 years ago
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digital resources
185x Filetype XLSX File size 0.15 MB Source: www.dma
Sheet 1: Pebble Media
| RATECARD 2021 | Q1 | |||
| DISPLAY | Check out rates | ||
| VIDEO | Check out rates | ||
| PROGRAMMATIC / DAVID | Check out floor rates | Connect with your own DSP! | |
| PERFORMANCE | Check out rates | ||
| Check out packages | |||
| Check out rates | |||
| Check out average bid & bid advice | |||
| Check out formats and rates | |||
| COMMERCIAL POLICY | Check out our commercial policy |
| RATE CALCULATOR DISPLAY (IO) | |||||||||||||||||
| How to calculate your CPM Rate? | |||||||||||||||||
| CPM = Base rate + Target Sociodemo + Target Behavioral + Target Context + Site + Format + Technical Targeting | |||||||||||||||||
| Sociodemo and Behavioral targeting always on the complete Pebble Media or DaviD network | |||||||||||||||||
| BASE RATE (RON, Standard format) | € 5.00 | ||||||||||||||||
| SOCIODEMO TARGETING (BT) | CPM | + | BEHAVIORAL TARGETING | CPM | + | CONTEXT TARGETING* | CPM | + | SITE | CPM | + | FORMATS* | CPM | + | TECHNICAL TARGETING | CPM | |
| Gender | Music Fans | € 2.00 | Entertainment (98% NL) | € 3.00 | Site Specific others| ROS | € 3.00 | Standard formats | Device Type | € 2.00 | ||||||||
| Male | € 2.00 | Concert Goers | € 2.00 | Youth (90%NL) | € 3.00 | Bruzz | € 3.00 | News, Entertainment | Leaderboard | € 0.00 | Operating system | € 2.00 | |||||
| Female | € 2.00 | Television viewers | € 2.00 | News (75% NL) | € 3.00 | Marie-Claire.fr | € 3.00 | Fashion & Lifestyle | Large Leaderboard | € 0.00 | Mobile Carrier | € 2.00 | |||||
| Movie fans | € 2.00 | Women (95% FR) | € 5.00 | MNM | € 3.00 | Entertainment, Music & Youth | Medium Rectangle | € 0.00 | Specific Capping | € 2.00 | |||||||
| Language | Gamers | € 2.00 | Business & Finance (37% NL) | € 10.00 | Radio 1 | € 3.00 | News, Entertainment | Wide Skyscraper | € 0.00 | Custom Placement | € 2.00 | ||||||
| NL | € 0.00 | Smartphone addicts | € 2.00 | Gaming | € 10.00 | Radio 2 | € 3.00 | Entertainment | Viewability boost | on demand | |||||||
| FR | € 0.00 | Art lovers | € 2.00 | Culinary (70% NL) | € 10.00 | één | € 3.00 | Culinary, Entertainment, Women | Impact formats | ||||||||
| Food & Drinks | € 2.00 | Sport (92% NL) | € 10.00 | Studio Brussel | € 3.00 | Entertainment, Music & Youth | Billboard | € 2.00 | |||||||||
| Age | Cooking enthusiasts | € 2.00 | AuFéminin | € 5.00 | Fashion & Lifestyle, Health, Kids & Parents | Halfpage Ad | € 2.00 | ||||||||||
| 12+ | € 0.00 | Healthy Living | € 2.00 | Doctissimo | € 5.00 | Health, Kids & Parents | Interscroller | € 2.00 | |||||||||
| 18+ | € 2.00 | Wellness | € 2.00 | De Slimste Mens Ter Wereld game app | € 10.00 | Entertainment, Gaming, Music & Youth | Caroussel Ad | € 2.00 | |||||||||
| 18-34 | € 2.00 | Style & Fashion | € 2.00 | Switch game app | € 10.00 | Entertainment, Gaming, Music & Youth | |||||||||||
| 35-44 | € 2.00 | Sports fans | € 2.00 | * Contextual targeting is always on | Eurosport | € 10.00 | Sport | ||||||||||
| 45-54 | € 2.00 | Cycling fans | € 2.00 | a national level (FR + NL), otherwise | Marmiton | € 10.00 | Culinary | Premium formats | |||||||||
| 55+ | € 2.00 | Football fans | € 2.00 | you can buy site specific | Njam! | € 10.00 | Culinary | Responsive TakeOver* | € 10.00 | ||||||||
| Custom age | € 3.00 | Motor Sport fans | € 2.00 | Dagelijkse Kost | € 15.00 | Culinary | 2 AD** ROS | € 10.00 | |||||||||
| Business & Finance | € 2.00 | Which sites are in the context packages? | Sporza | € 15.00 | Sport | Conversation Ad | € 6.00 | ||||||||||
| Personal Finance | € 2.00 | See https://pebblemedia.be/nl/portfolio/ | |||||||||||||||
| Car lovers (automotive) | € 2.00 | ||||||||||||||||
| News & Politics | € 2.00 | * Always double check with your sales contact if | |||||||||||||||
| Real Estate | € 2.00 | a specific format is available on your selection | |||||||||||||||
| Travelers | € 2.00 | **Medium Rectangle + Billboard | |||||||||||||||
| Business Travelers | € 2.00 | ||||||||||||||||
| Predicube predefined | € 2.00 | ||||||||||||||||
| Custom | € 4.00 | ||||||||||||||||
| Intent | |||||||||||||||||
| Movers | € 4.00 | ||||||||||||||||
| Car buyers | € 4.00 |
| RATE CALCULATOR VIDEO (IO) | ||||||||||||||
| How to calculate your CPM Rate? | ||||||||||||||
| CPM = Format + Sociodemo + Behavioral + Context + Site + Technical Targeting | ||||||||||||||
| Base = Format RON | ||||||||||||||
| FORMATS | CPM | + | SOCIODEMO TARGETING (BT) | CPM | + | BEHAVIORAL TARGETING | + | SITE | CONTEXT | + | TECHNICAL TARGETING | |||
| Instream |15sec | € 19.00 | Gender | On demand | € 2.00 | Avantages | € 3.00 | Fashion & Lifestyle, Health | Device Type | € 2.00 | |||||
| InStream | 6sec | € 12.00 | Male | € 2.00 | Cosmopolitan.fr | € 3.00 | Fashion & Lifestyle | Operating system | € 2.00 | ||||||
| OutStream | InArticle | € 12.00 | Female | € 2.00 | Cuisine et Vins de France | € 3.00 | Culinary | Mobile Carrier | € 2.00 | ||||||
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€ 8.00 | Magicmaman | € 3.00 | Fashion & Lifestyle, Kids & Parents | Specific Capping* | € 2.00 | ||||||||
| Language | + | CONTEXT TARGETING | Marie-Claire.fr | € 3.00 | Fashion & Lifestyle | Custom Placement | € 2.00 | |||||||
| NL | € 0.00 | Fashion & Lifestyle (100% FR) | € 3.00 | 01Net | € 5.00 | Business & Finance | Long Form only (15sec) | € 6.00 | ||||||
| Longer spots indexes on Long Form only | FR | € 0.00 | Youth (100% NL) | € 3.00 | Auféminin | € 5.00 | Fashion & Lifestyle, Health, Kids & Parents | Long Form only (6sec) | € 3.00 | |||||
| 20sec | 115% | Kids & Parents | € 5.00 | BFMTV | € 5.00 | Business & Finance, News, Sport | Viewthrough min 50% | € 5.00 | ||||||
| 25sec | 130% | Age | Entertainment (100% NL) | € 8.00 | Doctissimo | € 5.00 | Health, Kids & Parents | Viewthrough min 75% | € 10.00 | |||||
| 30sec | 145% | 12+ | € 0.00 | Gaming | € 8.00 | Eurosport | € 5.00 | Sport | ||||||
| 18+ | € 2.00 | Culinary | € 8.00 | Marmiton | € 5.00 | Culinary | ||||||||
| 18-24 | € 2.00 | Sport (98% NL) | € 8.00 | National Geographic | € 5.00 | Entertainment | * Standard CAP = 1 per 20min per user | |||||||
| 18-34 | € 2.00 | Play Sports | € 5.00 | Sport | ||||||||||
| 18-54 | € 2.00 | Switch app | € 5.00 | Entertainment, Gaming, Youth | ||||||||||
| 25-34 | € 2.00 | MyCanal (CanalPlus) | € 5.00 | Entertainment | ||||||||||
| 24-44 | € 2.00 | FoxTV | € 5.00 | Entertainment | ||||||||||
| 25-54 | € 2.00 | Ment | € 5.00 | Entertainment | ||||||||||
| Custom age | € 3.00 | Which sites are in the context packages? | Bruzz | € 8.00 | Entertainment, News | |||||||||
| See https://pebblemedia.be/nl/portfolio/ | één | € 8.00 | Entertainment | |||||||||||
| Njam.tv | € 8.00 | Culinary | ||||||||||||
| Gamehouse | € 8.00 | Entertainment, Kids & Parents | ||||||||||||
| MNM | € 8.00 | Entertainment, News | ||||||||||||
| Radio1 | € 8.00 | Entertainment | ||||||||||||
| Radio2 | € 8.00 | Entertainment | ||||||||||||
| Dagelijkse Kost | € 10.00 | Culinary | ||||||||||||
| Sporza | € 12.00 | Sport |
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